Category / Subcategory
Ad Type
Keyword
Header
Template
For Sale
Magnifier Preview / ND Sandbox
Optimization tips
Foreign language domains
Bulk Optimization

Function
Governs the 1-click ads and related searches on your domains

Use
If you select �1-click� advertising, choosing a relevant keyword will ensure that 10 relevant ads will appear on the page.
If you select a category for your domain, the top four related searches are set by the category, the keyword you enter will govern the remaining 8 searches.

If you set no keyword for your domain, our advertising provider will deliver ads determined by the domain name itself. This is not a problem if you have a one-word domain such as doctor.com, but our ad provider may struggle to �read� the domain in the case of DoctorsExchange.com, for example, so it is advisable to set a keyword where possible.

Once you have entered a keyword for your domain, it will be checked by the NameDrive team for validity. It is imperative that you only select keywords relevant to your specific domains.

While the keyword is going through the checking process, the keyword entry box will be coloured yellow. Once the keyword is cleared by NameDrive, it will turn green. If the keyword is declined by NameDrive, the box will turn red. Please choose your keywords with discretion and ask us if you have any queries about your selected keywords.

Category / Subcategory
Ad Type
Keyword
Header
Template
Magnifier Preview / ND Sandbox
Optimization tips
Foreign language domains
Bulk Optimization

Function
When you click on the magnifying glass next to the keyword input box, you enter the magnifier preview. This allows you to preview any settings you make to your page across all major languages in the world.

Use
You can either make the changes to your domain settings before you click on the magnifying glass or you can click on the magnifying glass and make the changes by clicking ‘customize preview’ at the top of the page and saving your changes when you close the preview.
To see how your newly-optimized page will look to users, click the ‘Refresh’ button.
To save your changes, click the ‘Save’ button.
As well as the standard optimization tools listed above, you also have a ‘Country’ dropdown menu. This is a preview menu only, it is not a settings menu. It will show you how your page will look in the country you choose. NameDrive has landing pages in every major world language and has Geo-Targeted ads. This means that the landing page will appear in the correct language for all major languages in the world according to the viewer’s IP address. We will deliver advertising from our advertising partner in any country for which they return ads in that country. If you have a domain with a theme which is the same around the world (e.g. “Internet”), our ad provider will return advertising for Internet in the language of the page viewer, it is not necessary to set a keyword in different languages.

The default language for the magnifier preview is the country where the NameDrive user is located. For example, if you are in the US, the default country will be ‘United States’. If you are in the UK, your default country will be United Kingdom.

When you click ‘save’ on the magnifier preview, be sure to click ‘save changes’ at the bottom of your settings page as well to ensure the changes take effect.

Category / Subcategory
Ad Type
Keyword
Header
Template
For Sale
Magnifier Preview / ND Sandbox
Optimization tips
Foreign language domains
Bulk Optimization

Here are some quick tips to help you through domain optimization:

Obviously, we feel it is best if you optimize all your domains as thoroughly as possible but we also realize that portfolio owners with a large number of names may not have the time or the inclination to put hours into optimizing domains with few hits per month.

At the very least, we suggest you set a relevant category for your domain. We have found that this can even be more effective than just setting a relevant keyword as our advertising partner is capable of setting their own keyword from the domain name. Setting a relevant category will add four related searches to your domain which often prove a good source of revenue.

- We will gladly ‘fix’ 12 related searches on your domains should you wish to hand-pick the most relevant 12 searches on each domain. Just email us at parking@namedrive.com with your desired 12 related searches and we will put them on the page for you.

- The most powerful optimization tools can be found on the Domain Overview page. Here, you can set keywords for every country in the world as well as set various other parameters for your domains. You can find out more by visiting Domain Settings.

- In the settings area, you can see your domains sorted by the number of views they receive. This enables you to see easily if any of your domains are being viewed often but have a low CTR. It is highly recommended that you check your domains regularly and optimize any domains with significant traffic to ensure you achieve the most from your domains.

- It is generally accepted that 15-20% is a CTR with which you can be satisfied. If a domain is performing lower than this, it is a good idea to try and optimize it differently, be it a different template, a new keyword or a new header.

- When choosing a keyword for your domain, be sure to aim for relevancy rather than click price. Setting a keyword for a domain because it is said to have a high click-price is not only against our terms and conditions, it is also counter intuitive as you will receive far fewer clicks than on a domain with a correct keyword. In addition, our ad provider will see that the keyword is not converting well and will pay the keyword out at a lower price.

Category / Subcategory
Ad Type
Keyword
Header
Template
For Sale
Magnifier Preview / ND Sandbox
Optimization tips
Foreign language domains
Bulk Optimization

NameDrive has landing pages in every major world language and we work with the world's Number One advertising partner, meaning your pages will look perfectly-targeted to users around the world for almost limitless keywords across millions of terms.

The ads that appear on our pages are generated automatically by our ad provider to match the visitors’ region. So, if your keyword is an international term, such as ‘Internet’, viewers in different regions of the world will see ads relevant to their country. Even visitors in the UK, USA and Australia would see relevant advertising for their specific English-speaking area. Viewing a page from your own country’s IP will show you advertising for your country. Bear in mind people in your target country will see ads pertinent to them.

Although NameDrive offers you the option to set optimization for every country in the world, this is not necessary in the majority of cases. In most cases, setting a keyword for "All regions" will be sufficient. However, if you have traffic from several countries on one domain and you can see that the traffic from that region is not performing well, it is worth looking at optimizing that specific country

You can also set keywords for English / French / Spanish speaking countries. Again, this is generally not necessary unless you have significant traffic from those countries.

If you have keywords set for various regions and countries, the system works as follows:
All regions - These settings will be used for all countries where there are no specific settings.
Language groups - These settings will be used in all major countries speaking these languages. For these countries, it will override the settings for 'All regions'.
Specific country - These settings are 'dominant' and will be used in this specific country. It will override settings for All regions and any language groups selected.

Setting a category for your domain sets relevant searches on the page for the following languages: English, Spanish, French, German, Italian, Polish, Dutch, Swedish, Japanese, Russian, Arabic, Greek and Bulgarian. If the majority of your traffic is coming from a country not in this list, the searches will appear in English, so it may be better not to set a category, or to set the 'Use Category RS' setting to 'No'.

Category / Subcategory
Ad Type
Keyword
Header
Template
For Sale
Magnifier Preview / ND Sandbox
Optimization tips
Foreign language domains
Bulk Optimization

It is well-known that some keywords are higher-paying than others, with Finance and Healthcare being two well-cited areas for high paying advertising. If you’d like to know which keywords work with your specific domains, we are happy to tell you which keywords perform well on the ND system. However, it is vital that optimization is done for relevancy rather than the click prices of individual keywords. NameDrive operates a trust policy which allows you to select your own keywords without being cleared by us first. However, it is imperative that you only select keywords relevant to your specific domains. Breaking this trust by selecting high-paying, irrelevant keywords will not be tolerated. Please choose your keywords with discretion and ask us if you have any queries about your selected keywords.