When you log into your NameDrive account, the first screen you see is the Portfolio Overview screen. This screen shows you your portfolio's recent performance.

You can access your individual folders by choosing them from the left navigation bar. The folder Overview screen is set up in the same way as the Portfolio Overview screen and shows the folder's performance over the given time frame.

To access an individual domain, you can either search for it in the Quick Search at the top left of the screen or click on a domain name on the Folder Overview page.

Unique is an Internet term which is defined differently by everybody you ask. At NameDrive, we clarify it as follows:

A unique is an identifiable, distinctive visitor to a site. The traffic on a domain is filtered by our advertising provider (and NameDrive) so that it can be determined which of the visitors landing on the site are actually unique individuals i.e. ‘Uniques’ and which of them are fake traffic, bots etc. Put simply, a unique visitor comes from a real IP address and does not repeatedly return to the site (within a certain time limit).

NameDrive is dedicated to providing our advertisers with the most targeted, authentic traffic possible to ensure that our customers are guaranteed the most reliable statistics and highest payouts possible.

Officially PPC is Pay-Per-Click and CPC is Cost-Per-Click. PPC is used to refer to the entire click advertising industry, the PPC industry. CPC actually refers to how much an advertiser has to pay for each click made on their advert but is often misused to refer to how much each click earns the owner of a parked domain. For this reason, we prefer to use PPC for our customers. This simply means how much you are, on average, being paid per click.

RPM is not to be confused with CPM. RPM stands for ‘Revenue per Thousand’ and CPM stands for ‘Cost per Thousand’ (‘M’ being the Roman numeral for 1,000). CPM is how much an advertiser pays per thousand impressions. The term originates from the print advertising industry such as newspaper and magazine ads and is usually used for banner advertising on the Internet).

RPM, one of the most vital statistics when it comes to domain parking, shows how much you receive for every thousand people looking at your site, thus giving a more reliable figure than PPC and CTR on their own.

CTR stands for Click Through-Rate. This refers to the percentage of unique visitors to your site who click on the adverts and is calculated by dividing the number of clicks by the number of views.

Every time a unique visitor clicks the advertisements on your domain, you receive money in your NameDrive account. This amount depends on several factors, such as the user’s country of origin, their behaviour on the site, which ad they click etc.

Unlike other parking companies, NameDrive displays the earnings directly as they are displayed to us by our advertising partner. Because no advertising partner gives realtime earnings statistics, a generic, default PPC value is displayed for the first 24 hours after a click is made on your domains. Once we receive the earnings data from our ad provider, we update the default PPC with the real earnings your domains made. The default PPC values per ad region are:

North America: $0.11
Europe: $0.10
Latin America: $0.06
Asia: $0.03
Other $0.02

These values have been chosen so that they are lower than the average click price for each region, ensuring that the real PPC we display after our ad provider's update normally rises. In some cases, it is possible that the real click value is actually lower than the default value, giving the impression that the earnings have ‘dropped’. However, this is simply an update of a conservative estimate value with the real click earnings.

When viewing your statistics, the day when your stats were last updated is shown between the two orange bars on the statistics table. Once the statistics update has been done (normally around Midday EST / 6pm BST), the earnings stats for this day are never changed again.

The bid prices for advertising on our advertising partner's platform fluctuate frequently and the earnings for individual clicks can vary significantly depending on user origin, user behaviour, time of day etc.

As NameDrive does not set standard per-keyword PPC rates, the real earnings paid to us by our ad provider can and do fluctuate daily. Interestingly, Monday, Tuesday and Wednesday are normally higher-earning days as they generally have more traffic and higher click prices than the latter part of the week and weekends. The earnings on a weekend when the weather is fine or many people are taking a national holiday will be lower than on other days. Likewise, towards the end of a month, as advertisers' budgets run out, the PPC can tend to decrease slightly.

NameDrive traffic statistics are shown in the member area with a 2 hour delay. So something which happens now on your domains will be showing in your statistics two hours later.

PPC statistics are displayed as a generic default value for the first 24-48 hours after each click.

This is a very rare, but not impossible, issue. An ad provider's minimum bid price for advertisers is $0.01. If an advertiser pays 1 cent for an advertisement, once our ad providers have taken their cut and NameDrive have taken our small commission, there is obviously little left to go around. If you look at the RPM for your ‘$0.00’ click, you will see that the click was actually worth (and counted in your stats) as a click of around $0.003/$0.004. This is a rare case but has a simple enough explanation.

If you are on the Folder Overview page, click the check box next the to domain you wish to delete and choose "Delete domain" from the "With selected" dropdown menu at the top of the table.

If you have an open offer for the domain on NDX Market, it cannot be deleted from your NameDrive. You will first need to cease negotiations on the domain before deleting it from your NameDrive account.

PLEASE NOTE: If you delete a domain, the statistics will be shown in your Deleted folder and you will be paid these earnings. However, any settings you have made for the domain will be lost.

To help you keep a tag on the domains in your account, you can create folders to bundle your domains together, much like you keep your documents in folders on your PC. You can use folders to separate well-performing names from badly-performing names, list names alphabetically or sort domains by type.

By clicking on a folder, you can see how the domains in that folder have performed. If you click on ‘Daily Stats’ while in a folder, you can see the entire folder’s performance on a day by day basis.

You can optimize your domains in bulk by changing attributes for an entire folder. To do this, click 'Optimization' at the top of the Folder Overview page or change that folder's settings when on the Portfolio Optimization page.

The Default Folder and Deleted Folder are system folders which cannot be deleted.
The Default Folder is, as the name suggests, set as default whenever you add a domain to NameDrive. You cannot delete this folder but you can make it disappear by creating a new folder and moving the domains into the new folder. If the Default Folder is empty, it will not appear in your account.

The Deleted Domains folder is where domains go if you delete them. This ensures that you do not lose any statistics for domains you delete from your account.

Firstly, create a new folder into which to move the domains if you don’t have one already.

Secondly, click the small check box next to the domain(s) you wish to move and use the 'With selected' drop down menu at the top of the table to select the folder to move the domain(s) to.

When on the All Folder page, click the check box next to the folder you wish to delete and select 'Delete folder' from the 'With selected' dropdown at the top of the page.
If you delete a folder with domains in it, these domains will automatically go into the Default Folder, they will not be deleted.

If you enable popunders on your account, every time one of your parked pages is visited, a popunder will appear behind the browser. These are served on a RPM basis (i.e. you are paid for the quantity of popunders shown, not for the clicks made on them). Please note, the number of views for your popunders will be lower than the number of views your domains receive for parking revenue. This is because of popup blockers which reduce the numbers of popunders displayed.
Popunder revenue is paid along with parking revenue on the 30th of the following month.

This is most probably because of your popup blocker either enabled on your browser or on another anti-spyware program. Popunders are shown to all viewers who do not have their popup blockers enabled

You can download multiple reports in the NameDrive Front Office. Any time you see the green TAB button on the right of a report, you can download that report as a Tab-Delimited file which you can then open with any spreadsheet program.

If you wish to download a file of all domains in your account, click the 'Domains' link on the left navigation menu and then click the TAB button.

NameDrive is the only major parking provider which pays you based entirely on what you earn with our advertising provider. As our ad provider pays us per domain rather than per country, we only display earnings and PPC for All regions.